Building a business website can be time consuming and expensive, but it doesn’t have to be. This article provides valuable tips for creating a professional-looking site without wasting time and money.
Determine the goal
Business websites can be dedicated to sales, e-commerce, information, services, etc. Establishing your objective is essential before starting.
For example, e-commerce websites only sell a service or product, which allows the business to accept credit card payments. On the other hand, service providers can have a physical location but also make the services available online. These can be restaurants, beauty salons and retailers.
Finally, your site may have the sole purpose of informing without selling anything. These include news websites and blogs. Your goal may be to promote another company’s services or products as an affiliate or simply to generate advertising revenue.
Choose your domain name
Good domain names are easy to spell and remember, relevant to your business, and not too long. Ideally, it should include relevant keywords.
It’s good to make the address more general to allow for growth if you plan to expand beyond a specific niche. Amazon is always held up as a prime example of this. If you don’t plan to grow, target your name on the domain in question.
Do some research before deciding on a name; if it is already taken or if there are very similar ones, you have to look further.
Invest in scalable and secure website hosting
Scalability refers to the size and number of websites you can host without overloading. For example, if there is too much traffic, a site running on shared hosting will crash. As demand for bandwidth and space increases, your web host should be able to accommodate it without affecting website speed.
If your business is in Canada, you don’t have to choose between expensive dedicated hosting or cheap shared hosting. You can launch with the most affordable Canadian Web Hosting option available for a website that will not receive much traffic, at least initially. You can upgrade to a more comprehensive hosting plan if you need it in the future. It will cost more, but you can cover that easily because you will get more traffic and sales.
Invest in broadband
If your goal is to sell a product or service, know that impulse purchases represent a large part of the turnover of many retailers. A slow website will do wonders to deter an impulse purchase, which will significantly hurt your bottom line. This will more than make up for the lower price you pay for your website.
Your visitors deserve a great user experience. If you have a lot of images, videos or other multimedia content, they’ll get frustrated with slow load times pretty quickly. Provide adequate download capacity, so they don’t have to wait for their files to download.
Choose eCommerce Platforms Wisely
The best include:
- Business space
- GoDaddy Online Store
You need the right technology if you sell goods or services. E-commerce can boost your bottom line, so selling is definitely worth considering if you haven’t already. You need the best platform to allow visitors to make payments online.
Safety and security
Business websites should be safe and secure with strong firewalls to prevent unauthorized access and breaches. The best hosting providers offer SSL certificates, which encrypt data for ensure user safety. They also show customers and search engines that you’ve taken steps to protect data, inspire trust, and improve your rankings.
An attractive user interface
If you choose WordPress for your website, you can choose from countless templates. On the other hand, businesses that emphasize customization should opt for a custom theme.
Before making your final decision, compare prices and hosting features to find the best fit for your needs. As mentioned at the beginning, building a business website doesn’t have to break the bank.
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