A business website provides a digital space where customers can learn about your products and interact with your brand. Find out what a business website is and why it’s important.
A local business has a physical structure with walls, a roof, and an address. It is a place where customers can step in, check out products and make transactions. In a virtual environment, this translates to a corporate website – the virtual home base of your business.
What is a business website?
Essentially, a business website serves as an online space to provide your target audience or readers with general information about your business. It can also be an e-commerce and payment processing platform and a space to promote your products and services and display content, such as company news and events.
What is a business website for?
There are different types of sites, such as forums, personal blogs, and magazine sites. Each of them has its main functions. However, the primary purpose of a business website is to “host” an online business.
It is meant to be a company’s primary virtual residence since the company has full control of the platform. No other organization or entity competes for the attention of Internet users on the website, because it is a specific company.
Social media platforms and other third-party sites are different because the business is “bundled” with other users. A good example is Facebook and the myriad of business pages and user accounts that operate on the platform.
3 best practices for creating a professional website
While there’s no one-size-fits-all formula for designing a business website, here are some helpful tips.
1. Use a reliable website builder
To simplify the process of building a business website, use reliable website builder software.
A reliable content management system like Wix provides a library of customizable templates and drag-and-drop editing tools to help you create your business website easily.
The platform offers an intuitive interface for quick and effortless website building. This allows you to easily add site elements, such as a navigation menu, logo, and media; change template colors, styles, and font sizes; and use other web design tools.
Use website builders to create your professional website quickly and easily. Image source: author
With a user-friendly website builder, you can design and set up your business site in hours or even minutes with minimal effort and time.
2. Prioritize readability
If your website content is hard to read, your website visitors will log out in seconds. This can hurt your conversion rates and customer satisfaction, as well as your business bottom line.
This is why you need to pay attention to the readability of your content. If your site visitors aren’t bothering to engage because your content is hard to consume, you’re defeating the purpose of having a business website.
Below are proven design tips to improve the readability of your content.
- Use contrasting colors. Select font colors that won’t blend with your website’s background colors. You want your visitors to read your content easilydon’t squint when they decipher your website text, giving them a bad experience.
- Choose the right font. Use easy-to-read font styles that won’t obscure your text, ruin user experience, or hinder the success of your content and website marketing efforts. Select a font that aligns with your brand image for consistency, making your brand more eye-catching to your audience.
- Maintain font consistency. Avoid using too many font sizes. Stick to two or three, which makes your content cleaner and easier to parse and digest. Use larger fonts to highlight headings and subheadings, and use smaller font sizes for longer, more detailed information.
3. Provide intuitive navigation
If your company’s website navigation doesn’t make sense, your users will have a hard time finding specific content or pages on your site. This could entice them to click and go to your competitors.
To ensure easy site navigation for your visitor, consider the tips below.
- Follow established web design standards. Don’t confuse visitors by using quirky navigation designs that complicate the browsing experience. Stick to a sidebar, menu, and other navigation element locations that are familiar and easy for your site users.
- Keep it simple. Keep links in your navigation bar to a minimum so you don’t overwhelm your website visitors. WordPress offers several website themes for you to choose from that look professional and easily navigable.
Use themes with pre-made headers and menus to simplify your navigation design process. Image source: author
Start building your business website
Building a business website is one thing, but making sure your website can convert web visitors into paying customers is another. Consider the tips we’ve covered in this guide to increase your chances of getting meaningful results from your business website.